Kelly not only attended, but organized the personal branding roundtable discussion yesterday on behalf of AmeriCorps Alums Baltimore. (She also baked a delicious cake for all of us to enjoy!) In her post for Volunteer Maryland’s fantastic blog, she talks about some of the key aspects of personal branding (including the three C’s of personal branding) and provides some excellent examples that give personal branding real-world context. Thanks for sharing Kelly!
Yesterday, I got to hear a great presentation from an AmeriCorps alum, Dara Goldberg, on personal branding. While “personal branding” is a hot buzzword that a people tend to love or hate, what it really refers to is deliberately designing your reputation. What do you want to be known for? How do you want people to talk about you when you’re out of the room?
To create a strong personal brand, Dara stated that you need to have the 3 Cs: be clear in what your central message is, consistent in repeating that message, and constant in getting it out there for people to hear and remember.
Taking the idea of branding back to it roots as a marketing tool for companies, I started thinking about how I had seen branding taking place at some of Volunteer Maryland’s partner sites. How had I seen Volunteer Maryland Coordinators employ branding…
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